Branding - World of Music
Brand Story
Overview
The World of Music (WOM) is an exclusive members’ club of 8,888 WOM NFTs that gives holders access to the ultimate music experience. The world is composed of three interactive concepts: the studio, festival, and backstage. Each of these concepts can be accessed virtually through the Metaverse and physically in major cities across the world.
WOM was designed to remove the barriers that exist between fans, artists, and the music we all love. Join us backstage, as we redefine the music experience.
Status Quo:
The commercialization of the music industry has led to global fan bases that want to connect with music and community in deeper ways.
Conflict:
The industry’s outdated approaches have stifled innovation across fan engagement and music development.
Resolution:
An NFT collection that is revolutionizing how individuals engage with community and music across the metaverse and real world.
Beliefs
○ Join Us
○ Free Us
○ Heal Us
○ Inspire Us
● The full music experience should be accessible from anywhere in the world.
● It makes you travel in time
Mission Statement
To remove the barriers that exist between fans, artists, and the music we all love.
Vision Statement
To empower humanity by redefining and decentralizing the music experience.
Brand Values
Personality Traits
Brand Voice
Taglines
Music brings us together
A Place for Music
A Space for Music
Within the Sound (meta)
Music without limits
Music without borders
Experience Music Unlimited
Music Decentralized
Experience Music Decentralized
Interactive Concepts
The Studio
Make Music
The Festival
Find Community
The Backstage
Go Behind the Scenes